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As a behavioural science consultant with over a decade of experience, I specialise in promoting sustainable and healthy behaviours through the application of behavioural science.
I first got into behavioural science during my PhD at Cardiff University, and I was hooked from the start. My early research focused on using behavioural techniques to reduce water consumption, and it quickly became clear to me that I wanted to apply these insights to challenges that benefit both humans and the environment.
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Keen to keep working in this space, I deepened my expertise in Sustainable Development and started my career as a consultant, collaborating with organisations like Welsh Water and Refill Cardiff.
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Since then, I’ve been helping companies put behavioural science into action, working on real-world projects with companies like Behaven. I also regularly collaborate with universities, such as University College London. I strongly believe that behavioural science is a key tool in addressing today’s environmental and social challenges.
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I’m always happy to help organisations integrate behavioural insights into their work - whether through research to uncover barriers to change or through training sessions for individuals and teams looking to learn more about behavioural science.​
Here to help!
If you're looking to understand behaviours better or encourage more sustainable ones, let's work together to make it happen.
Research
Understanding behaviours is the first step to changing them. I conduct research to uncover barriers, motivations, and decision-making processes, using behavioural science. Whether through literature reviews, surveys, interviews, focus groups, or observations, I can help you gain a deeper understanding of your audience and identify what truly drives change.
Training
I love making behavioural science practical and accessible. Through interactive training sessions, I help teams build their behavioural expertise and apply it to real-world challenges. Whether you're looking for an introductory session, hands-on workshops, or tailored coaching, I break down key concepts and provide actionable tools that can be directly implemented in your organisation.
Advice
Need guidance on applying behavioural insights to a specific project? I can provide evidence-based insights and recommendations to help you resolve your challenges and develop practical, and impactful solutions. I am also available to support article and proposal writing and funding applications, and to supervise behavioural science students.
Project Highlights
Gunnebo Entrance Control
Collaborating with Halo by Design to design and facilitate a workshop empowering Gunnebo Entrance Control employees to shrink their digital footprint - cutting it by 85% in under two hour.
European Union
A project funded by the Impetus programme and using participatory research to identify the best ways to preserve and transfer circular skills - such as repairing, sewing or upcycling - from older to younger generations.
European Metropolis of Lille
Collaborating with Behaven to examine food waste sorting behaviours in Lille and identify behavioural techniques to improve communication strategies, making sorting easier and more intuitive for citizens.
EDHEC Business School
Teaching EDHEC Business School students the fundamentals of behavioural science to help them promote sustainable behaviours as future managers and project leaders.
World Wildlife Fund
Collaborating with Behaven to analyse the adoption of plant-based diets among 25-34 year-olds in the UK and developing communication strategies for WWF-UK to bridge the intention-behaviour gap.
Agence Bruxelles Propreté
Collaborating with Behaven to help Bruxelles Propreté understand littering behaviours in Brussels and provide strategic advice on reducing them.
Dŵr Cymru Welsh Water
Helping Welsh Water develop effective communication strategies to encourage water conservation and engage customers in leak detection.